Marketing phychology Essay Example | Topics and Well Written Essays - 1500 words - 1

Marketing phychology - Essay Example stomers for instance, internet marketing, relationship marketing, industrial marketing, personalized marketing, social marketing, and attractive branding of products. Internet marketing was derived to capture digital customers and shun traditional marketing techniques. E-marketing was specifically formulated to target young and literate consumers because they have minimum time to watch televisions and listen to radios. Social media is profoundly used because it displays the picture and description of products. Relationship marketing always target reputation the company products have on the consumers. Customer loyalty is paramount for the prosperity of a business entity. Relationship between suppliers and consumers must be robust and sturdy to keep rival firms at bay (Napier, H. Albert, 2006, 21). Business flourishing is dependent on good marketing strategies that are directed towards target customers. Apple Company owes its success to availability of market niche that it capitalized on effectively for instance, there were few organizations that offered mobile phones and tablets at a cheap price. Segmentation element helped Apple identifies places, and customers that buy their products. Areas with low customer turn over however, require frequent advertisements, and after sale services for example, discounts to make them turn up in large numbers (Russell & Stern, 11). Alternative products greatly influence the nature of marketing to undertake because it provides customers with a better option when company’s goods and services are not appealing. Similarly alternatives create a boundary of differentiation between every company’s goods and services. This helps in guiding potential and new customers to the organization to avoid unhealthy competition. Consumer psychology mainly deals with personal tenets that drive consumers to choose the type of products, businesses and services they want in a market full of suppliers and retailers. Consumer psychology is