How should organisation manage psychological contracts during PR Essay

How should organisation manage psychological contracts during PR Scandals - Essay Example Thismakesitessentialfor an organization to manage Psychological contract before theyare affected by publicrelationscandals. Therefore, managingpsychologicalcontract is important during publicscandals like fundembezzlement, falseaccusations of theftorsexualabuse within theorganization (Conway, 2005). In theprocess of managingpsychologicalcontract, an organization should performsomeactions. First, theorganization should be fair to allemployees and customers in terms of promotion, work allocation, payments, forexample, salaryandallowancesand deliverance of goods and services.Employeesalsoexpect to be consulted in making organizational decisions since theyfeelmoreimportant to theorganization. In case of a publicrelationscandal like misconduct of an employee, theorganization should be fair in judging theemployee. Forinstance, theemployee can be suspendedforsometimerather than beingsacked.An example of a real life situation is a case whereby during the presidential debate, KitchenAid tweeted to it fans â€Å"Obamas gma even knew it was going 2 b bad! ‘She died 3days b4 he became president†. The tweet was immediately deleted, and an apology was posted. The apology was posted on behalf of the employee who had tweeted(Male, 2009). Secondly, in case of a publicrelationscandal like an accusation, theorganization should maintaineffectivecommunication with theaffectedparties. Communication within theorganization should flowwell. Everymanager, employee or customer,should getthecorrectinformation within therighttimeschedule. Theemployer should alsoenhanceface to facecommunicationbecausethisgivestheemployee a chance of expression (CPID, 2010). Dialoguealso is a goodway to wintheemployees’ and customers’cooperation. Some companies fail to communicate to their customers effectively hence leading to future scandals. In 2000, executives of Merck failed to recall their drugs after